Yullux has picked out the 6 best ways in 2020 for you to add your social media on your website.
Social media helps to make the business impressive through interactive and interesting content. This is the main place where web design needs to play an essential role. Web designers must outline the site and the social networking page for interactive business. This helps to know the information that customers are looking for.
1. Show What Social Media Sites You’re On
Make sure your website visitors are able to see the social networks you are on and can socially share your products and content.
As for where to place social media icons (for Facebook, Twitter, Instagram, Pinterest, YouTube, etc.), a good rule of thumb is that the more visible your social buttons are, the more users will interact with them.
‘Follow’ icons should be included within the header/footer of your Website, preferably every page, as your social media profiles are an important source of information to users and an easy way to stay connected. Similarly, include “‘share’ and ‘like’ icons on every blog post, as well as any Web pages that possess valuable, share-worthy information.
Also, include a call to action. “Ask your Web visitors to ‘like’ your Facebook page, ‘follow’ your brand on Twitter, or ‘Join the discussion’ on LinkedIn. Why? Everyone has social icons on their Websites these days, but people are more inclined to click on them if you tell them to. In addition, it’s important to “design your social media icons to match the style and feel of your Website. These details catch the eye of the viewer, making it more likely that they will click on your social links.
2. Social Media Friendly Web Design
Companies and organizations should design Websites, from code to content to commerce, in ways that complement the social media user experience, and vice versa.
For example, on many homepages, static content has largely been replaced with variable content that feeds from various sources, such as social media feeds, blog feeds, category driven areas of the site, news feeds, etc. As a result, homepage layouts have changed to include somewhat modular panels that can house any given type of variable (feed) content.
Implementing Facebook Open Graph and Twitter Cards on a Website is the best way to control the presentation of your Website on social networks, and it’s a lot easier to implement from the beginning than to have to go back once the site is already built out.
3. Social Logins
With social logins, sites don’t have to set up their own individual login unless they want to, but they can have their visitors login with a Facebook or Twitter account. This allows sites to create an internal community and can be a great opportunity for organizations to share specialized content and connect with their users.
Moreover, giving people the option to register/login via Facebook, Twitter, etc. instead of filling out forms shortens the registration process, which tends to lead to an increase in the conversation rate for user registrations.
4. Shareable Content
What good is it if a consumer or prospect finds something they like but it’s too difficult to ‘like’ it or ‘tweet’ it [or ‘pin’ it] right from that page? Embedding the ability to share on all pages of content is now essential.
Your product and content pages should have social sharing buttons right by the item picture, making it easier for your customers to instantly share your items.
5. Incorporate Facebook Reviews Into Your Website.
To increase conversion rates on your website, integrate Facebook customer reviews.
Create a ‘Testimonials’ tab on Facebook and ask customers after completing a survey if they’d be willing to share their feedback on Facebook.
The only problem is that you’ll get negative comments. Even that, is not a bad thing as it will help you improve your customer service, which will create more positive feedback, which will improve your Website conversion and boosted sales.
6. Embed YouTube Videos
Many pages with quality YouTube videos rank better in search engines, especially if there are more video views. Videos also increase a visitor’s time on the page and improve conversion rates.
It doesn’t make sense to create a Website if it’s not going to be integrated with your social networks. Not only you increase the challenge of driving awareness and traffic when you ignore social media, you also eliminate the potential for sharing and earned amplification.
Website designers have become great strategic anthropologists, understanding how and why people use their sites while keeping focused on business needs. Now they must understand how their target audiences use social media so that they can incorporate liking, sharing, commenting, pinning, etc. in new ways that meet expectations and surprise and delight.
If you aren’t already familiar with Web Design, the terminology and the range of different services can seem daunting at first.
But it’s worth learning more. Most Web Design services are affordable and easy to use, and they can put your business in touch with customers like never before.
I hope you enjoy our list, if you have any feedback please comment down bellow and let us know what you think.
If you’re looking for Web Design advice or implementation for your business, feel free to contact
us directly and we’ll get in touch. Yullux was voted the #1 agency in Europe, Yullux is based in
London, United Kingdom if you prefer to walk-in.