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Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2019, it’s vital to boost and ramp up your video marketing to connect with your audience. Videos have a compelling way of fostering engagement, yielding results…

The best strategies to improve your online presence in 2020

By not actively trying to establishing a stronger online presence, as a business owner, you lose out on potential sales and loyal customers. How a business portrays itself is a vital factor in its success and, with the advent of social media, establishing a positive image and creating a personal…

How to create an effective Social Media Marketing Strategy for 2019

Creating an effective social media marketing strategy for 2019 should be a top priority for any business that either doesn’t have a strategy or has not taken the time to update an existing one. While some might feel that an existing strategy will suffice, 2018 was a year of constant…

The Dirty Truth about why People Unsubscribe from your Newsletter

For most businesses, developing a mailing list for a newsletter takes time and energy. Many marketers watch their subscription numbers like a hawk, smiling at every addition and frowning whenever someone unsubscribes. Those who do leave aren’t always willing to provide a reason why which leaves you guessing as to…

Why Instagram Stories are Important for Social Media Marketing

Instagram is an extremely popular social media platform with 1.1 billion monthly users which makes it fertile ground for marketing. With a global reach that connects solidly with millennials, understanding the best ways to engage with audiences on the platform is key to launching successful campaigns. As a top digital…

The B2B Marketing Mistakes Everyone Makes

You might be surprised to know that most businesses involved in B2B marketing are making mistakes on a daily basis. That should not only give you pause but also a bit of excitement. If your business can avoid the B2B Marketing Mistakes everyone makes, then you will be in a…

What are the Best Ad Types for Smaller Businesses?

Marketing budgets for smaller businesses are usually “whatever is leftover”. This means fewer options when it comes to advertising, with value and price often being the deciding factors. The problem with that approach is potentially missing out on the most effective options, which could generate enough revenue to make the…

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