At Shopify, we constantly strive to push forward the world of commerce by evolving our platform to support new merchant business models.
The partner ecosystem is vital to this constant innovation, but until now, building experiences that are truly integrated with Shopify, and that enable new ways of selling products beyond a one-time purchase, have been limited.
That’s why we’re excited to introduce the first APIs and tooling that will enable partners and developers to build new subscription experiences directly within Shopify Checkout.
These new APIs and extension will enable you to:
- Build on Shopify Checkout. Build subscription apps that are native to Shopify Checkout. Focus on improving the subscription buying and management experience on top of Shopify’s fast and reliable checkout.
- Fully integrate with Shopify. With subscription orders created and managed by Shopify, your app remains compatible with platform features (like Shopify Payments, shipping, discounts, reporting, etc.) and the entire app ecosystem.
- Solve for emerging merchant needs. Power new business models not yet available on Shopify. While selling subscription products is a known merchant need today, our new APIs are built to empower you to create new ways of selling for tomorrow.
Why we built subscriptions this way
Our new Subscription APIs and Product Subscription Extension let you focus on innovation, while Shopify continues to deliver a fast and reliable checkout. Here’s some context on why we built subscriptions this way.
Build on Shopify Checkout
Over the years, we’ve obsessively focused on building the most scalable, resilient, and conversion-optimized checkout in the industry, that’s unmatched in customer trust worldwide.
For the first time, developers can now build on Shopify Checkout, meaning merchants no longer have to choose between selling subscription products and using Shopify’s checkout. Moving forward, partners and merchants don’t have to manage multiple checkout experiences, and customers can enjoy the same friction-free checkout experience, regardless of whether they’re purchasing a one-time or recurring product.
“Merchants no longer have to choose between selling subscription products and using Shopify’s checkout.”
For developers, building on Shopify Checkout guarantees a performant customer experience that’s been tested by over 1.8 billion orders to date, and compatibility with all future updates and optimizations we make at Shopify.
Complete customer data
With subscription orders created and managed by Shopify, merchants maintain a complete picture of their customer data for both one-time and subscription customers. By modeling and storing subscription data in Shopify, merchants will be able to access functions like:
- Getting insights from recurring revenue reports on subscription customers
- Exclusively targeting subscription customers with email campaigns
- Setting up automated workflows triggered by subscription customer actions
Data is key to helping merchants better understand their subscription customers and grow their subscription businesses. This approach will also ensure the same data can be leveraged by all other partner apps and integrations a merchant may use.
Business model flexibility
As part of subscriptions we’ve introduced the concept of selling plans, a new flexible platform that allows you to power new business models. While the Selling Plan API currently supports recurring business models, new and non-recurring business models will emerge in the future.
The Subscription APIs enable developers to uncover new ways of selling that go beyond the Shopify default of “buy now.” We want to make it possible for developers to build great apps, and enable you to target specific merchant segments and tailor experiences to their needs.
How to get started with Shopify Subscription APIs
If you’re keen to get started with the Shopify Subscription APIs and the Product Subscription Extension, check out our detailed developer documentation and our developer guide on migrating existing subscription contracts to Shopify.
Here’s a quick, high level overview of the new tooling available to you as of today.
New APIs and tooling
The Shopify Subscription APIs provide the architecture to support new selling methods and functionality:
- The Selling Plan API enables you to extend Shopify’s merchandising model to support new ways of selling a variant, other than Shopify’s historical default: “buy now”. Using this functionality avoids the need to customize the checkout, and ensures the best experience for merchants, customers, and developers.
- The Subscription Contract API enables you to create and manage subscription contracts. After a customer purchases a subscription product at checkout, Shopify generates a subscription contract and shares it with your application using a webhook.
- The Customer Payment Method API represents stored payment methods that can be used to pay for future orders without requiring the customer to manually go through checkout. When a subscription is purchased, permission to “vault” the payment method is requested from the customer during checkout.
Product Subscription Extension
As a companion to the Shopify Subscription APIs, which empower you to create new types of subscription plans, we’ve also introduced the Product Subscription Extension, which enables content from your app to appear in Shopify, meaning merchants can create and manage those plans.
The Product Subscription Extension is the first app extension type to use our new extension technology, Argo.
Argo is a fast, highly secure technology for app extensions that lets you extend your app deeply into workflows throughout Shopify, from admin to checkout, with more to come in the future. Building with Argo lets your app’s interface render natively across mobile and web, using a library of Shopify-authored components and powerful new tools.
We’re making this limited preview of Argo available to allow you to start building Product Subscription Extensions today, but it will enable many more app extension types in the future, including the post-purchase upsell extension, currently in closed beta.
Get started now
We’re excited to release these new tools for developers to creatively reimagine methods of selling. To recap, the following resources are available to you today:
- The Subscription APIs and Product Subscription Extension are now available in early access. Request access by submitting a sign up form.
- Check out our detailed developer documentation and our developer guide on migrating existing subscription contracts to Shopify.
- Subscribe to the ShopifyDevs Twitch account and catch the live demo of Subscription APIs with Developer Advocate Shayne Parmelee, happening on October 20 at 1pm EST.
This is the first step towards improving checkout extensibility so developers can help customize our checkout to meet more merchant needs. Stay tuned for wider extension availability coming in 2021, and the release of our first subscription and post-purchase upsell partner apps, released in time for the holiday season.
If you’re looking for Web Design advice or implementation for your business, feel free to contact
us directly and we’ll get in touch. Yullux was voted the #1 agency in Europe, Yullux is based in
London, United Kingdom if you prefer to walk-in.