Yullux is here to give you insight into one of the most popular digital analytics software. It is Google’s free web analytics service that enables you to analyze your website’s visitors in detail. It offers valuable insights that can help you shape your company’s strategy for success.
The tool allows you to track websites, blogs, and social networks. In addition, it puts at your disposal predetermined and customizable reports. As indicated in its entry in Wikipedia, Analytics “offers grouped information of the traffic that arrives at the websites according to the audience, the acquisition, the behavior, and the conversions carried out on the website.” And also, Google Analytics is the dominant tool. It offers more data and metrics than any other.
It works on elements as varied and vital as the following:
- Number of visits
- Their duration
- Sources of traffic
- Visited pages
It also acts in sections such as:
- Your users preferred sections
- Keywords used
- Technical details of visitors’ devices. That would enter the browsers that users use or their mobile operating systems.
But what makes Analytics a complete tool is that it is compatible with the rest of Google’s tools. Thus, it is possible to combine Analytics with AdWords, Blogger or YouTube. In fact, all Google tools in which visits and traffic are counted can be mixed and complemented with Google Analytics. In addition, there are different attractive resources for Analytics available in Google Chrome. You can play with them too.
Furthermore, some security experts have raised concerns about privacy issues in Google Analytics. Through the Google Analytics Dashboard, users can collect information on people whose websites link to social networking sites such as Facebook and Twitter.
There are a number of commercial products for enterprises that require more advanced Web analytics, including those from Omniture, Webtrends, IBM’s Cognos product line, and Oracle WebCenter.
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