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What is Google Analytics?

Yullux is here to give you insight into one of the most popular digital analytics software. It is Google’s free web analytics service that enables you to analyze your website’s visitors in detail. It offers valuable insights that can help you shape your company’s strategy for success.

The tool allows you to track websites, blogs, and social networks. In addition, it puts at your disposal predetermined and customizable reports. As indicated in its entry in Wikipedia, Analytics “offers grouped information of the traffic that arrives at the websites according to the audience, the acquisition, the behavior, and the conversions carried out on the website.” And also, Google Analytics is the dominant tool. It offers more data and metrics than any other.

It works on elements as varied and vital as the following:

  • Number of visits
  • Their duration
  • Sources of traffic
  • Visited pages

It also acts in sections such as:

  • Your users preferred sections
  • Keywords used
  • Technical details of visitors’ devices. That would enter the browsers that users use or their mobile operating systems.

But what makes Analytics a complete tool is that it is compatible with the rest of Google’s tools. Thus, it is possible to combine Analytics with AdWords, Blogger or YouTube. In fact, all Google tools in which visits and traffic are counted can be mixed and complemented with Google Analytics. In addition, there are different attractive resources for Analytics available in Google Chrome. You can play with them too.

Google Analytics is geared toward small and medium-sized retail websites. The service has limitations that make it less suited to more complex websites and larger enterprises. For example, the system collects data through a JavaScript page tag inserted in the code of pages the user wants to collect data on. The page tag functions as a Web bug to gather visitor information. However, because it’s reliant on cookies, the system can’t collect data for users who have disabled them. Google also uses sampling in its reports rather than analyzing all available data. 

Furthermore, some security experts have raised concerns about privacy issues in Google Analytics. Through the Google Analytics Dashboard, users can collect information on people whose websites link to social networking sites such as Facebook and Twitter. 

There are a number of commercial products for enterprises that require more advanced Web analytics, including those from Omniture, Webtrends, IBM’s Cognos product line, and Oracle WebCenter.

Getting started with SEO

If you aren’t already familiar with SEO, the terminology and the range of different services can seem daunting at first.

But it’s worth learning more. Most SEO services are affordable and easy to use, and they can put your business in touch with customers like never before.

If you have any feedback please comment down bellow and let us know what you think.


If you’re looking for SEO advice or implementation for your business, feel free to contact
directly and we’ll get in touch. Yullux was voted the #1 agency in Europe, Yullux is based in
London, United Kingdom if you prefer to walk-in.

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